CubaPLUS Magazine

Cuba has just begun a higher stage in health tourism when this Friday was signed an agreement between the Comercializadora de Servicios Médicos Cubanos S.A. (CSMC) and the chain Canadian hotel company Blue Diamond Resorts that plans to adopt in the hotels of Key Largo del Sur the Wellness tourism service.

The document, signed by the president of CSMC S.A. , Yamila de Armas, and the General Director of Blue Diamond Resorts Cuba, Mohamad Fawzi, plans to open Wellness capacities in the hotels of that tourist destination. In essence, the exclusivity agreement contemplates that the tourist who wishes to come to Cuba to enjoy sun and beach, can receive treatments for the well-being of life and mind in a conventional hotel, where there will be rooms equipped with everything necessary according to your requirements, receive personalized attention for three hours a day, prior evaluation of a specialist.

This will be available, in principle, in all the hotels in that tourist center and the treatments to be applied will be both Western medicine - physiotherapy, bioenergetic medicine, yoga in all its modalities with international certifications, among others, such as the Oriental medicine for adults of all age ranges. This new modality will be launched in the 40th edition of the International Tourism Fair in 2024 and it is also expected that it will also be taken to Cayo Coco, whose program will also include the dolphin accompaniment.

During the signing of the agreement, held at the Royalton Habana hotel (Paseo del Prado), both parties expressed their satisfaction with the new alliance, which constitutes an important step in pursuit of the recovery of tourism on the island. This type of tourism has the peculiarity that the client can alternate the treatment needed for your well-being in life with walks, enjoyment of the beach, and other activities typical of a conventional vacation.

According to statistics from the Global Wellness Summit Internationally, tourists make around 586 million trips each year associated to improving their mental and physical health and invest approximately 130% more than the common vacationer.