Havana Club presents its new rum Cuban Spiced
Havana Club presented this Tuesday its new spicy spirit Cuban Spice, inspired by the tropical nature of the largest of the Antilles.
The new proposal combines the world famous Havana Club Añejo Especial rum, with exotic flavors and warm spices to create a new and refreshing drink.
Speaking at the presentation, Christian Barré, General Director of the company said that Cuban Spice is a different product, a combination of rums, double aged, flavored with spices and tropical fruits such as guava, pineapple and coconut; something new aimed at attracting consumers of the so-called Millennial and Zeta generations.
With this rum, presented last year in the United Kingdom and other European countries with great acceptance, Havana Club ventures into the spiced rum sector while complementing its rich portfolio.
Havana Club International S.A. was created in 1993, it is the leader in super-premium and superior rums and exports its products to more than 120 countries, with the exception of the United States.
In the period from July 2021 to June 2022, international sales reached 4.6 million 9-liter cases.